Swedish dark-wave, gothic shoegazers Pink Milk album “Night On Earth”

Pink Milk is a dark wave/post-punk band drenched in reverb, making occult music inspired by the 80s. The duo started out releasing music in 2015, quickly growing a reputation for their gloomy glittering sound and enslaving melodies, being praised by DIY, Wonderland, Kerrang! and Virgin Radio amongst others.
 
Their debut “Purple” was given the highest rating in Swedish music magazine GAFFA who called it “a dazzling display of alternative rock music” while CLASH called it “A remarkable, striking work”. Pink Milk was also nominated for best rock/metal act of the year in the Swedish National Radio Award P3 Gold, Album of the Year, and Breakthrough of the Year in the GAFFA Prize.

Their second album Ultraviolet (released in 2021) displayed the same dark atmospheric reverb-filled sound that Pink Milk have been known for, but with a new side to it in an ever-evolving sound. The Line of Best Fit gave the album 7 out of 10 and stated that “Ultraviolet is a strong record that enshrouds you with its atmospheric goth-rock charm from the very beginning”. 

This time we hear a euphoric combination of cathedral-sized soundscapes and dreamy, angelic vocals, embracing a darker doomsday-inspired aesthetic. 

“Too loud, to the point of no return, burrowed beneath the sheer incessant noise is an almighty, fucked-up pop song” – DIY

“A devilish congregation of swirling shoegaze guitars, beats that shake the foundation of time” – The Line Of Best Fit

“It sounds absolutely incredible!” – Kerrang! Radio

“If this wasn’t recorded in an aircraft hangar then we’ll be amazed” – Shortlist

“A fluid, loose, almost drunken drawl that you can imagine playing in the background of one of those misty bar scenes in Twin Peaks” – Wonderland

“Their gothic darkness becomes your new guiding light” – GAFFA (4/6)

“Ultra-great and hits right in the heart” – HYMN (8/10)

“Purple is the best album released in many years” – GAFFA (6/6)

Swedish dark-wave, gothic shoegazers Pink Milk make their highly anticipated return sharing their third album Night On Earth which was released on the 15th of March via Black Hair Records. With the announcement of the album, Pink Milk also shared the single “You Will Follow Me To Hell (Night On Earth)” a heavenly introduction to the album that draws you into its euphoric combination of cathedral-sized soundscapes and dreamy, angelic vocals. Speaking on the single, the band say it “serves as the gateway to an exploration of the soul.”
 
This announcement follows the band’s celebrated single “Andromeda” and their critically acclaimed album Ultraviolet, earning them plaudits from Sweden’s largest music publication GAFFA as well as attention further from home gaining the support of CLASH, DIY, Wonderland and The Line of Best Fit.
 
Inspired by science fiction and “the end of the world”, Night On Earth marks the start of a new era for Pink Milk, embracing a darker aesthetic. Throughout Night On Earth the band has explored a more electronic sound in the studio, combining ethereal soul-inflected instrumentation, ghostly vocals, blurred chords and heavy rhythms in a cosmic sonic landscape. The band continue the doomsday theme of the album while taking on an phantasmal interpretation of country classic, Skeeter Davis’ “End Of The World”.
 
“You Will Follow Me To Hell (Night On Earth)” offers a first taste of Pink Milk’s musical evolution. Elsewhere, “Andromeda” is a poetic Swedish language love-song leaning heavily into the eighties arrangement, cautiously mapping out the atmosphere before breaking into euphoric dreampop. While the album closer “Boy Tears” soundtracks an un-answered phone call – a missed connection, an eerie voicemail invitation from an estranged party that is never replied to, a cliff-hanger that leaves you wanting answers for something that will never come. 
 
The band also embarked on two dates across their home country of Sweden to commemorate the release of their Night On Earth.